When a client and/or agency need to connect with Hispanic consumers in a more meaningful...
...and more profitable way,
I help them create or reposition their campaign, extend it into 360 integrated marketing, enhance their trust/rapport
through association with consumer passion points...
I organize and coordinate the tactical implementation so every element, from production to 360 media schedules,
from strategy to face-to-face engagement builds towards the goals of the campaign
This way, my client's brand and product become part of the Hispanic consumer preference…
...and their lives!
VP MARKETING. UNIVISION LOCAL MEDIA
2011 – Current. New York, NY
Helping National Spot clients connect with Univision consumers through 360 integrated marketing campaigns
From ideation to managing implementation on TV, Radio, Digital, Social Media and on site
Working with top U.S. agencies and clients
Managing highly demanding projects in coordination with 50+ stations and digital sites around the nation
VP / GENERAL MANAGER. UNIVISION AUSTIN
2010 – 2011. Austin, TX
Managed the Univision and UniMás television stations
Top management position in the market supervising a 30+ team
Number 1 SL TV Station in the market among all demos
DIRECTOR OF MARKETING AND PROMOTIONS. UNIVISION ARIZONA
1999 – 2010. Phoenix, AZ
Managed the Promotions Campaigns and Community Relations of the Univision and Telefutura Stations in AZ
In charge of 4 markets
Leading ratings position among SL stations. Leading Station and News in any language in key demos and sweeps.
DIRECTOR OF IMAGE CAMPAIGNS. VENEVISION
1997 – 1998. Caracas, Venezuela
Managed the marketing campaign and graphic image of News and Political Programs
Serving an audience of 12+ Million
VP OPERATIONS. WAPA
1995 – 1997. Puerto Rico, PR
Managed the operations of the national TV station in Puerto Rico
Dramatic growth in ratings led to a top ranking in several day parts and key demos
MBA
IE Madrid. Instituto de Empresa.
Top 12 Business Schools World Ranking . (2015 Financial Times)